The latest social media campaign launched by Frito Lay invites consumers, via Twitter, to participate in a challenge which they have titled "Bold Flavor Experiment." Consumers are advised to check their grocer's chip aisle over the next several weeks as Doritos is introducing three new mystery flavored Jacked chips. The chips will only be known as numbered test flavors. But here is, in my opinion, the best part. Consumers are challenged to try all three of the test flavors and vote for their favorite for a chance to win a daily prize of $1,000 in gold. :-D
Needless to say, I think that this is an excellent way for the brand to engage consumers and to get them to actively participate in their taste test. I am not a real fan of Doritos, but I am a fan of contests awarding cash prizes. This campaign has totally lured me in. I am absolutely inclined to purchase the new chips, and cast my vote for my favorite. I will also likely tell my friends about challenge.
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