Social media campaigns extend beyond Instagram, Twitter, Facebook. One particular example of this can be seen within the various companies who have tried to establish Viral Videos as a social media based marketing medium. These companies use the virility of particular orchestrated videos and their consequent public attention to drive product sales.
One company that encapsulates this well is Red Bull. In their Youtube marketing strategy, they sponsor experienced daredevils. These supposed daredevils then put on shows that border on the extreme. This rallies the virility of the videos, and all the Red Bull logos are just part of the picture.
Red Bull has a philosophy of value trading marketing, they believe that in their marketing they should be able give something to the customer (extereme entertainment), and get something back in return(sales of its product). They believe that this strategy should be carried out across all relevant media
Red bull Youtube campaign summarized into a TV commercial.
Another cool example of advertisement through social virility, that I liked was done by the makers of "Carrie", a horror film. In this video the producers put together a prank, at local coffee shop, in which the all the customers were part of the prank. I for one knew about the youtube video before I ever found out about the movie
Carrie movie prank
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