Converse

Converse is a company that is using social media to its advantage. When looking at its Facebook and Twitter, there aren’t many posts that ask questions to have people respond, but what they do instead is just as effective. First, they update on a regular basis, always updating on holidays or showing a new style that someone created. There are tutorials and a generator where you can go online and design your own shoes. These posts give the people a link to where they can design shoes all on their own, and it’s very simple to use.

Converse also keeps up with local music venues, artists, etc. and documents these things, telling people when tickets go on sale and which bands they are hanging out with this week. Most of the concerts and items going on are hosted by converse, but they really reach out to those people who like wearing sneakers and who enjoy music/concerts. Converse also doesn’t have just one hashtag for their company either which allows people to keep a conversation going that doesn’t just have the converse name in it. These hashtags include: #converse, #chuckhack, #WearSneakers, etc. YouTube is also updated on a regular basis and can show the different interviews or advertisements that Converse creates. This vehicle isn’t used as well as Facebook and Twitter, but videos are still uploaded almost every week and over 10,000 people see each video that is posted. Facebook also has a section for videos that are regulated constantly so that makes up for the YouTube channel that may not be used as much or seen by potential customers.

When many people think of chucks, they think of the simple black and white high-tops or ankle shoes. Seeing the posts on Facebook and Twitter just goes to show that converse are diverse, allow creativity with all people, and they are perfect for all people out there. If you need a shoe, converse has created the exact design you need or you can create your ideal look yourself.

I think that since Converse gives this visual aspect of each shoe created and gives you the option to create your own, me and others are likely to go onto the website and play around with the simulator. We may not buy shows right away, but it’s generating likes, followers, and clicks on the Converse website, which will eventually lead to more people buying the products and choosing Converse as their first-stop-shop when purchasing new sneakers.