This Financial Institution has created an innovative "Debit Tag" for those consumers that are constantly on the go and in need of saving time wherever possible. It is an excellent idea being offered to market the convenience of banking to consumers. Instead of the consumer fiddling around with cash, check, or their purse/wallet at the register, it is as easy as scanning the back of your phone at a cash register.
This MasterCard tag is one that is "stuck" like a sticker on the back of your phone, and is widely accepted at many major retailers. It allows one to make purchases from a personal checking account, but uses a different number than your regular debit card. The company claims it is as safe as a regular debit card, and is just as convenient as a regular debit card while shopping in the fact that the phone never leaves your hand during the purchase.
To ensure consumers feel safe, the organization ensures that you will have the same MasterCard Zero Liability protection if fraud were to take place. Furthermore, to make matters more convenient, many merchants would forego issuing receipts in order to speed things up a bit more as well. An email will be sent with the details of the transaction.
https://www.bmoharris.com/
They are marketing the BMO Harris Debit MasterCard Tag at local retail branches, on the radio, Google, Twitter Facebook, and directly through their website at www.BMOHarris.com.
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