Red Bull has been a
social media mogul ever since the popularity of social media took off. Their
ever so cool social media presence attracts not only Red Bull drinkers but
people who have never drank Red Bull. Red Bull uses all social media outlets
like Facebook, Twitter, Pinterest, and Instagram.
Red Bull’s Facebook
has nearly 43 million likes on its official page. Red Bull has a constant
stream of videos, images, and contests which engages its consumers and draws in
a new cliental that enjoys the way that Red Bull interacts with its consumers.
On Twitter Red Bull
has a stunning 1.4 million followers. On Twitter Red Bull is known to re-tweet
and reply to its followers on a daily basis, showing its interaction with its
fans. On Twitter they are known to post pictures of talented athletes
demonstrating their bold and dangerous moves.
Red Bull’s Instagram
has a solid 1.2 million followers on its page. On their Instagram page they
hold contests, post pictures of famous athletes, and even post about their new
events coming to your town. Red Bull’s latest stunt in Chicago was the Red Bull
“Crashed Ice” were artists around Chicago created unique ice coolers placed
around different locations in the city and provided free Red Bull to anyone who
walked by.
From social media to
marketing campaigns Red Bull is the leader in this category! They attract Red Bull
drinkers, dare-devils, artists, and everyone under the sun for their campaigns.
All of Red Bull campaigns are incorporated into their social media, whether it’s
a hash-tag or posting a picture, Red Bull wants its consumers to stay happy and
most importantly drink Red Bull.
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