Schocktop - Final Challenge

My boyfriend and I got into a talk about bucket lists the other day. We started writing down all the things we want to do together and realized that they were kind of boring. So we started coming up with crazy scenarios like "kissing while skydiving and then landing in a boat and floating off while drinking champagne." At first, we were just messing around and then we started thinking about ways that we could actually make some of our ideas happen. Enter, Schocktop!

Shocktop, a beer company, has this awesome contest called the "final challenge." People from all over send in their "last wish" so to speak or "biggest dreams" about what they want to do most. They do it through an application and things like "having a beer at the top of a mountain with friends" are a usual request. Shocktop goes through these "dreams" once a month and they pick the best one and grant the wish.

Using consumer dreams to make your company thrive is GENIUS! Out of this app, they get facebook, twitter, and all other social media recognition. They also get commercials and other advertising out of this one campaign. I think it's brilliant.

Look for me in their next commercial as the contest winner! We will come up with something awesome for this! Hope to see some of your ideas on this as well!

Dream big everyone!

If anyone wants to check out an example of this heres the link:

http://www.ispot.tv/ad/7SVu/shock-top