Frozen is Disney's top grossing movie of all time. One would think in order for this to happen the company had to have some amazing marketing. The movie itself can still be found in some theaters but they have mainly been marking for the release of the DVD and Blu-ray. Disney marketed Frozen like no other. An individual could find posters near bus stops, on buses, all over the Internet, commercials on television, and promotions on the radio. The use for all of this marketing is to have as many individuals as possible come see the film, or buy it upon its release. Clearly, Disney did an amazing job. People of all ages love Frozen, and as someone who personally saw the movie multiple times and bought the DVD I can say their marketing was extremely effective. Their trailer alone (before the movie was put in theaters) generated an unbelievable amount of interest. 

My first impression of Disney’s Frozen was nothing but positive. I immediately fell in love with their character Olaf, and loved the idea of a movie focused on two princesses. The concept was different than their other movies (which tend to be repetitive). The music for the film was also an area of interest. Disney spent less time promoting the songs because they had already skyrocketed on the charts after the release of the movie and the Oscars. The Oscars were another contributing factor to the marketing of the movie. Even more individuals went and saw the movie for the simple fact that it was nominated. After winning many awards Disney showed that they were determined to make amazing films. I have personally seen the movie an uncountable number of times. I am obsessed. The theme of the movie in and of itself is one to keep for generations to come. Frozen finally contributes the message that women do not need a man to save them. People of all ages love this movie, which speaks highly to Disney’s marketing strategies.

The use of the trailer (campaign) and many other forms of media to attract attention for the movie was incredible. It made me much more likely to go see Frozen. I was constantly reminded about it. From bus stops to commercials there was not a moment that the movie was not being promoted. Not only that, the strength of word of mouth was another factor. My friends had seen the movie and spoke so highly of it that I wanted to see it as well. Disney in general does an amazing job of promoting any of their products, services, or films. Disney is classic. Most individuals find themselves happy with Disney products and services. From theme parks to Disney Stores, they are considered a place of pure happiness. To be honest, they aren’t even considered real life. When an individual steps foot in a theater to see a Disney movie, in a Disney store, or into a Disney theme park the real world is left behind. People of all ages are free to become a child again and “experience true happiness” or have their “dreams come true”. Disney always captures an audience. They somehow always pull you in.

The reason I think anyone is pulled in is because inside we are all dreamers. Disney gives everyone the ability to believe that each and every one of us can fulfill our dreams if we hold them dear. From Cinderella, to Lady and the Tramp, to Toy Story, we are all dreamers. Disney caters their movies and places to people of all races, genders, audiences, and ages. More recently their messages have been diverse and their characters are experiencing more realistic journeys (with a little touch of imagination). This makes it more relatable to more people. From a girl who grew up with Disney I can honestly say it is kept close to my heart. Disney will always be at the top of the media list as one of the most captivating companies.